“If we don’t make the tough choices, we leave to chance where it is
that we will excel, and in the end rarely achieve major success.” From
Prioritize ‘til it Hurts

At this phase of the process executives are fully prepared to engage in
meaningful information exchange and make those tough choices. They build
their strategic plan to move the business forward, implement
transformational changes, and stop doing those things that no longer work.

Their highly prioritized "blue print" includes a clear direction for the business,
commitment by everyone to hold themselves accountable for exceptional
results, and a communication plan to align and energize the rest of the
organization





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