Begin the Journey

“Stretch goals cause us to reach out for things we consider
far-fetched, but nevertheless exciting and truly worthwhile…they
help us to uncover new possibilities and drive us to craft
innovative strategies that can position us to win consistently” - From
Prioritize ‘til it Hurts

Misplaced satisfaction with the status quo can be the greatest enemy to
transformation. “Creative Dissatisfaction” with the way things are, and a
passion to always find a better way, is perhaps its best friend.

To assure that "Creative Dissatisfaction" is present from the beginning of the
journey, and throughout the process, we encourage executives to:

1- Make transformation a top priority
2- Understand the risks of continuing down the same path
3- Establish stretch goals that are difficult to accomplish but achievable
through transformation